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Marketing in the Age of Gen Z & Influencers – What’s the Value for your Corporation in 2021
January, 2021
Presenting startups: Minutemedia, Anzu, Stream Elements, Overwolf
Guest speaker: David Sable
Mike Murphy O’Reilly, Director of Gaming and Esports at Minute Media – Minute Media powers the world’s most passionate voices across sports, gaming, and entertainment. Whether it’s fans, influencers, or athletes. ‘We power passion’
– Anzu is the world’s most advanced in-game advertising solution. Operating across mobile, PC, and console platforms, Anzu blends real-world brand ads directly into video games, esports tournaments, and live streams. The only solution of its kind to bring real-time analytics and existing digital industry standards in-game, Anzu’s patented, adaptive technology features blended, yet highly viewable IAB-compliant ad formats. Anzu’s full suite of one-of-a-kind AdTech integrations includes ad viewability, brand lift measurement, as well as audience verification, data enrichment, and fraud detection
Sean Horvath, CRO at StreamElements – StreamElements’ cloud-based OS provides the production platform and audience tools to 54% of the entire live viewing audience. SE provides creators across all categories the in-stream tools needed to broadcast, engage and monetize their audiences. SE use these tools to engage gaming communities for brand partners through creator-driven experiences and high-impact sponsorships against the elusive P13-34 audience across live, VOD, and social environments
Uri Marchand, CEO, Co-Founder at Overwolf – Overwolf is the guild for in-game creators that empowers them to create, grow, and monetize in-game apps and mods. Built for creators by creators, Overwolf is uniting the in-game creator community, giving them everything they need to make a living doing what they love – developing truly awesome gaming creations
David Sable is a sought-after advisor; consultant; speaker and mentor in the global marketing community. David’s involvement in the advertising industry has spanned more than 40 years, beginning at Y&R and then at Wells Rich Greene before relocating to Israel, where he co-founded an agency, Mimsar, serving legendary companies like SCITEX, ELBIT, and Israel’s Military and Aviation Industries.
Upon returning to the U.S., David joined the Y&R network once again to lead the global portion of the agency’s international Colgate-Palmolive account driving the first-ever coordinated global launch of a consumer product – toothpaste.
In 1996, David founded the first digitally-focused omnichannel startup, Genesis Direct. In 2000, he served as Vice Chairman of WPP, before returning to Y&R as Global CEO. Amongst the accounts he led and drove were Microsoft, Dell, IBM, Citi-Bank, AT&T, Kraft, and Pfizer to name just a few.
In 2013, Fast Company named David one of the 10 Most Generous Marketing Geniuses. He currently serves on the Board of Directors of both UNICEF/USA and the International Special Olympics, as well as the Executive Board of UNCF. David is also a Board Member of American Eagle Outfitters’ and was Executive Producer on MTV’s REBEL MUSIC series. David serves as an advisor to Cinch Markets; Fiverr; 888 and Rox Financial.
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